Not as hard as finding a name for your baby but definitely more complicated than that. About your baby you only need to like the name, for your startup you need something quick, unique and catchy. - First hit, good hit - It's all about the first impression, you have to hit hard so people remember the name.
Quick: We recommend less than three syllables. Most of the successful startup don't have more than three syllables in their name. Facebook, Microsoft, Apple, Twitter, Linkedin, etc.
Unique: It has to be different
Catchy: If people hear the name and forget it or make mistake because it is confusing, that is not good. You need something easy to remember, it has to stay in the head.
Once you found that - after a period of brainstorming -, you have to make sure that no else used it before you. You have to Google it first (G.I.A.= Google it already). Then, ask people around you what is the first thing that comes to mind when they hear it. It might tell you a lot just to hear their thoughts. The next step is to check if the domain name is available. If you can't have the domain name you better start over. - I don't think you won't find a domain name though -. The last and final step.. Make it official. Developed countries usually have a patent and trademark office database or something that looks like that. This is where you have to go to register your name.
Now you should be good to go!
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